The building faces the listed cottages of the Bryant and May Factory.
Lying opposite the listed Bryant & May Match Factory, the volumetric articulation of the building helps it to make a positive edge to a sensitive piece of streetscape.
The rear of the building backs onto a small cul-de-sac - with the division between the properties being the former route of the North London Railway Line.
The building incorporates a series of loggia balconies which provide articulation to the facades and generous private amenity spaces for residents.
An overview of the variety of dwelling types: the design prioritises diversity and particularity rather than repetition, including a series of interlocking maisonette penthouse units.
Ground and first floor plans
Second and third floor plans
Brook Henderson Estates
Holloway Squire Partnership
5th Studio were architects for a major new residential building on a constrained urban infill site in East London, opposite the listed Bow Quarter (the former Bryant + May Match Factory). Careful planning and typological innovation enabled the scheme to create 47 dwellings on the site – equivalent to a density of 470 dwellings per hectare (1370 habitable rooms), a relatively high density in relation to the adjacent Fairfield Road Conservation Area.
The design accommodated a wide range of different dwelling types in order to create the diversity and quality demanded by the developer, as well as meeting the policy requirements of the planning authority. These ranged from large 5-bed houses with gardens – part of the on-site provision of affordable housing – via more convential flat types, through to a series of high end interlocking penthouse maisonettes on the upper floors.
These typologies are carefully configured to work with a single central lift and stair core, within a volume that responds to the sensitivities of overlooking and overshadowing, whilst also creating a building with a decorum appropriate to its location opposite the listed buildings and conservation area of the Match Factory.
Following a successful planning application on behalf of Brook Henderson Estates, the site was sold and the project was subsequently delivered by Aitch Group / BLA Architects.